LG Sound Suite
An interactive demonstration developed with Next Latam for presentation to LG Electronics Canada.
Independent demonstration — not an official LG propertyIndependent demonstration. This interactive experience was developed with Next Latam for presentation to LG Electronics Canada. It is not an official LG property, and it is not affiliated with, sponsored by, or endorsed by LG Electronics. Product behavior shown here is a demonstration approximation — for official product information, visit lg.com.
The full experience weighs about 25 MB and asks for headphones — they stand in for the five speakers around your room.
Enter the demonstrationA real system, stated precisely
Sound Suite is a shipping LG product, announced at CES 2026 — the first soundbar system with Dolby Atmos FlexConnect. The system this demonstration depicts: the H7 soundbar carrying the front stage and dialogue, M7 and M5 wireless satellites for surround, and the W7 wireless subwoofer — scaling up to 9.1.6 in premium configurations, driven by LG's Alpha 11 processor.
Nothing moves. That's the point.
The first proof of concept animated the speakers — they turned to follow the listener across the room. It looked wonderful, and it was wrong: Sound Suite's speakers are fixed wireless units. Nothing physically moves.
What the product actually does is invisible. Sound Follow tracks the listener's position and re-centers the sweet spot by re-balancing per-speaker levels and timing — what you hear is a blend across the room, re-tuned around you. So the second version removed the false metaphor and built the honest one: you hear the room re-balance as you move, instead of watching hardware perform something it doesn't do.
An experience that misrepresents the product would not survive its first meeting with the client's own engineers. The correction cost a striking visual; it bought the demonstration its credibility.
From CAD data to a published build
- 3D models derived from manufacturer CAD data in the course of the engagement
- Binaural audio, so headphones stand in for the five speakers
- A five-chapter interactive experience, embeddable as a static route
- Bilingual delivery: English and Canadian French
- Installation and user manuals, bilingual
- WCAG 2.1 AA accessibility review (June 2026)
Where the demonstration dramatizes, it says so.
LG, the LG logo, “Life's Good,” and LG Sound Suite product names are trademarks of LG Electronics Inc., used here solely to identify the product this work depicts. This case study documents design and engineering work; it is not an offer of LG products and contains no official LG product information. 3D assets shown were derived from manufacturer CAD data in the course of this engagement. All design rationale and implementation described are the work of Reasoned Web, with Next Latam.