Public Relations
Eighteen years cultivating relationships with top beauty, health and fitness editors, broadcast producers and social media stars — national and regional.
Beauty · Wellness · Health & Fitness PR — New York & Los AngelesBeauty & Wellness PR — NY · LA
A recognized leader in beauty, health and wellness.
The Woods & Co is a bicoastal PR and marketing firm for beauty, health and wellness brands — built on cultivated relationships with the editors, broadcast producers and influencers who decide what gets covered. Geared to one thing: driving sales.
Placements include
InStyle
Marie Claire
TODAY
PopSugar
HuffPost
Every Day with Rachael Ray
18years cultivating relationships
30+brands represented
2coasts
36KInstagram followers
01Client experience
Past & current clients include
Beauty
Health & Fitness
Hospitality & Lifestyle
Want the story behind any of these? Get in touch →
02Our nest
Strategic, cost-effective, and built to drive sales.
We have a proven track record for strategic, cost-effective marketing platforms geared towards increasing brand awareness and distribution opportunities — thus driving sales.
Our media outreach is national and regional in scope, positioning your products and the people behind them across the broadest spectrum of media categories. We are known for our innovation, imagination, and relationships.
The Woods & Co — in their own words
03What we do
Innovation, imagination, and relationships.
Earned media, social, experiential, content and influencer — run from both coasts, geared toward brand awareness, distribution and sales.
Social Media
Organic community growth — never resorting to bought followers — so retailers see a brand with credibility and critical mass.
Experiential Marketing
Events that engage, entertain, and leave consumers reveling in the experience — and talking about the brand behind it.
Content Creation
Content is king — created in the brand's own voice, ready for press, social and retail.
Influencer Marketing
Strategic partnerships and high-impact events that put beauty and health brands in front of the audiences who trust them.
Influencer Management
Our new division represents the creators themselves — the women and men wholeheartedly embracing the things that light them up.
04Meet Susan Woods
The relationships behind the placements.
Principal Susan Woods has over 18 years of experience marketing consumer lifestyle, health, fitness and beauty products — and the people behind them. Prior to launching The Woods & Co she co-founded Crier Communications, a bicoastal PR firm with an expertise in food and health; under her initiative, Crier branched into fitness and beauty and opened a New York City office.
She holds a degree in Art History and Journalism from New York University, was awarded membership in Kappa Tau Alpha, the national journalism honor society, and worked in marketing for the Whitney Museum and the Museum of Modern Art.
Co-founder, Crier Communications
NYU — Art History & Journalism
Whitney Museum · MoMA
Kappa Tau Alpha
05The buzz
The brands, in their own words.
The Woods & Co has been amazing! They have far exceeded our expectations and gained us placement in many of the most respected media outlets.
The Woods & Co has increased our brand awareness through outstanding PR, social media and influencer placements… Susan's involvement clearly demonstrated a commitment to our brand.
With the fast-paced changes that continue to occur in digital media, we have come to rely on The Woods & Co. to keep us on the cutting edge of productively driving our brands.
"Blends wellness expertise with editorial-style finesse" — and also named among the ten top beauty PR firms, for consistent top-tier placements and an emphasis on authenticity.
Amra & Elma — "7 Top PR Agencies for Luxury Wellness Brands" & "10 Top Beauty PR Firms"06Get in touch
Let's talk about driving sales.
New York
188 Grand Street, Suite 112
New York, NY 10013
Los Angeles
9507 Santa Monica Blvd
Beverly Hills, CA 90210