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Ulric de Varens Paris
NewVarens Sweet IconVarensia Eau de ParfumUDV Prestige
Women’s perfumes
Best sellerUDV For Men Eau de ToiletteUDV Blue Eau de ToiletteUDV Elixir
Men’s perfumes
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A hand holding the UDV Prestige 03 eau de parfum with its gold cap just lifted, a fine mist catching a shaft of light.

Créateur de Parfums · Paris

Made in France.Inspired by icons.

Eau de toilette and eau de parfum, composed and filled in France since 1981.

Discover Prestige Shop Men

The Prestige Collection

Prestige Is the Perfume.Not the Price Tag.

Six fragrances, six colors of glass, one signature in chrome. Each an eau de parfum, composed and filled in France, 100 ml (3.4 fl oz) — and any one of the six is $24.99.

Two collections, one house.

Ulric de Varens composes for men and for women. Start wherever you like.

Two men in tailored jackets against a steel-cyan backdrop.

For Him

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Three women in satin gowns against a magenta backdrop.

For Her

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The campaign

Four bottles.One city.

Every Ulric de Varens is composed and filled in France. Four bottles, four moods of the city they come from.

UDV For Men eau de toilette against a Paris street at night.
UDV For Men Paris, after the rain $19.99
UDV Blue eau de toilette against a riverside balustrade above the Seine at blue hour.
UDV Blue The Seine, blue hour $19.99
UDV Elixir eau de toilette against a Paris square at violet dusk.
UDV Elixir The square, at dusk $19.99
UDV Flash eau de toilette against the Paris rooftops at sunset.
UDV Flash The rooftops, at sunset $19.99

The collection

Every bottle carries the same UDV signature in chrome, and every one is a different color of glass. That is the house, on one shelf.

A house in Paris, a bottle filled in France.

Ulric de Varens has been composing and filling in France since 1981. “Made in France” is printed on every box, under the flag, next to the volume.

  • Since 1981
  • Made in France
  • Original Creation
  • Not Tested on Animals
  • Bio & Vegan

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Client engagement — a storefront redesign concept for Ulric de Varens USA. Exhibited by Reasoned Web.