Films
Urbana Perú - 20 Years
A 45-second portrait anniversary film that moves from a photo album into family moments at home, with Spanish-language narration.
Anniversary film featuring Urbana Perú.
Complete portfolio
Work that makes the case.
Interactive pitches, live product experiences, films and complete brand systems. Each project is labeled by relationship so a client engagement, an independent demonstration and an unsolicited concept never blur together.
26 projects. Use the four format filters below, or browse the full index as rendered.
Complete portfolio
Showing all 26 projects.
Decks & Pitches
Urbana Perú & SRP Comunicaciones - A Shared History
Thirteen scenes trace a shared history from 2016 to 2026, with an interactive archive of press coverage. A Spanish-language presentation built to explore in the browser.
Historical presentation featuring Urbana Perú and SRP Comunicaciones.
Decks & Pitches
Beyond Production — A Luxury Production Pitch
Fourteen scenes carry one original talent and one invented fragrance through five cities, multiple formats and three languages.
Made for my own production studio's pitch. The talent and the fragrance are original creations; no brand is named or implied.
Decks & Pitches
Skin, Read — A Beauty Launch for L’Oréal
Sixty ingredients assemble into one personalized formula in a browser-native launch deck.
Unsolicited concept. Not affiliated with, or commissioned by, L’Oréal.
Decks & Pitches
Everything, On — A CES Booth for Samsung
A pitch deck that assembles a thirty-six-panel wall, then walks through a responsive connected home room by room.
Unsolicited concept. Not affiliated with, or commissioned by, Samsung.
Decks & Pitches
The Last 400 Meters — A Marathon for Nike
A race-finish activation argued through an exploded shoe, thirty colorways and a finish you can scrub metre by metre.
Unsolicited concept. Not affiliated with, or commissioned by, Nike.
Decks & Pitches
Ulric de Varens — Catalogue 2026
A commercial catalogue presented as thirty-three continuous boards, built from the client’s markets, numbers and product material.
Client engagement — Ulric de Varens USA.
Interactive & 3D
Sauvage — A Fragrance in 3D and AR
A browser experience where the bottle gathers out of ink, turns through the scent story and stands at real scale in augmented reality.
Unsolicited concept. Not affiliated with, or commissioned by, Parfums Christian Dior.
Interactive & 3D
UDV Blue — The Science of the Scent
Six scent molecules drawn from the public chemical registry, plus a paper Paris that stands on the shopper’s table in AR.
Open the experience Read the one-pager (PDF)
Concept proposal — Ulric de Varens USA. Prepared on my own initiative, not commissioned.
Interactive & 3D
LG Sound Suite
A five-chapter interactive demonstration that makes spatial sound audible, inspectable and bilingual in the browser.
Independent demonstration — not affiliated with or endorsed by LG Electronics.
Films
LG French Door Refrigerator
A 101-second product film with an opening cabinet, visible cold-air flow and a dispenser sequence, made without a physical shoot.
Unsolicited concept, made for a pitch. Not affiliated with, or commissioned by, LG Electronics.
Films
LG MAGNIT — Make Your Space Unforgettable
A 30-second concept film for LG MAGNIT, built as an independent demonstration.
Independent demonstration — not affiliated with or endorsed by LG Electronics.
Brand & Web
Ulric de Varens — US Storefront
A complete US storefront whose palette, hierarchy and merchandising system are derived from the house’s own bottles.
Client engagement — Ulric de Varens USA.
Brand & Web
UDV Blue — The Lookbook
Visual direction for the men’s line, moving page by page through cold water, glazed blue and the product routine in hand.
Client engagement — Ulric de Varens USA.
Brand & Web
Smoothies — DTC Skincare
A direct-to-consumer skincare system whose five product cartons set the palette, rhythm and shelf-like layout.
Unsolicited concept. Not affiliated with, or commissioned by, Smoothies.
Brand & Web
The Woods & Co
The current website for a beauty, health and wellness PR firm, organized around its work, capabilities and leadership.
Read the case study Visit the live site
Live site — built by Carlos Marruffo.
Brand & Web
Nanntu — Conscious Travel, Peru
A travel-site draft whose architecture follows the founder’s geography, with colors sampled from her existing identity.
Design draft — gifted to Patricia Deza, not commissioned.
Brand & Web
One System, 46 Verticals
Forty-six complete sites for forty-six invented businesses, built on one production system for the Peruvian market.
Speculative concepts — fictional businesses, built as demonstrations for the Peruvian market.
Brand & Web
Shell Belt Oyster House
A restaurant concept built around harvest-tag provenance, cold-water typography and a tightly measured service flow.
Speculative concept by Reasoned Web — Shell Belt Oyster House is a fictional business.
Brand & Web
Iron Island Barbell
A no-frills barbell-gym concept with the room inventory, coaching model and membership terms placed up front.
Speculative concept by Reasoned Web — Iron Island Barbell is a fictional business.
Brand & Web
Kalamath Body & Paint
An auto-body concept that turns the spray-out card into the visual system and makes repair logistics legible.
Speculative concept by Reasoned Web — Kalamath Body & Paint is a fictional business.
Brand & Web
Valdez Air
An HVAC concept organized around measurements—split, static pressure and amperage—rather than vague promises.
Speculative concept by Reasoned Web — Valdez Air is a fictional business.
Brand & Web
Asher & Crowe
A bridal-jeweller concept built around the suede tray, patient selection and rings designed to sit together.
Speculative concept by Reasoned Web — Asher & Crowe is a fictional business.
Brand & Web
Botelho & Chhim
An estate-law concept that makes services, flat fees and the next question plain before the first call.
Speculative concept by Reasoned Web — Botelho & Chhim is a fictional business.
Brand & Web
FLUENCE
A laser-medicine concept with physician presence, test spots and treatment standards stated before booking.
Speculative concept by Reasoned Web — FLUENCE is a fictional business.
Brand & Web
Sound & Hollow
A tree-care concept centered on diagnosis, written evidence and the option to leave a healthy tree alone.
Speculative concept by Reasoned Web — Sound & Hollow is a fictional business.